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Editorial Team

Editorial Team refers to guides written by more than one team member covering a variety of topics.
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Latest insights

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Go to market strategy

Market research is important for every new product development and helps launch the right products in matching markets.

Product Feasibility

Updated 
17
 
Jan
 
2021
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Communicating value to customers

Even if a product is a quality one, it would not automatically fly off the shelves once launched. It needs marketing.

Product UX

Updated 
17
 
Jan
 
2021
Patent application certificate with blurred details.

Product patent insight

The right to exclusively use an idea is very attractive and can be very beneficial, provided some mistakes are avoided.

Product Feasibility

Updated 
9
 
Jan
 
2021
Mould cavities and channels

Design for manufacturing insight

Product design of hardware is hard, but it can be profitable with proper design for manufacturing DFM optimisation.

Product Manufacturing

Updated 
11
 
Dec
 
2020
Developing solar panels

Product development insight

Product research and development is important to every innovative company. We identify the required strategy and steps.

Product R&D

Updated 
30
 
Nov
 
2020
Old iPhones stacked above an iPad.

Product life cycle stages

A product manufactured for a particular market, such as an electronic device or tool, cannot remain there forever.

Product Feasibility

Updated 
25
 
Nov
 
2020
A human hand holding USB-C

USB-C to simplify everything

The new rounded connector is to replace the common rectangular Type-A connectors in most of today's consumer gadgets.

Product R&D

Updated 
26
 
Oct
 
2020