° Degree Sign Studio

Find the gap in market needs as no matter how good an idea is, it is hard to compete with similar products.

Competition often leads to lower profits, so making something new is always better. The harsh reality is "Competition Is for Losers" - Peter Thiel 2014

Plan the expected product development process, research technical feasibility and the market, then create the concept.

The concept has to represent the product idea, be appealing and convince potential users of how it is going to enhance their user experience (UX).

Validate the market need by creating a marketing outlet to share your concept designs and gain traction.

The marketing outlet can be as simple as an Instagram account, a website collecting emails from believers in the idea for a crowdfunding campaign or the future product pre-sales.

Design the new product following a lean methodology that adds incremental improvements.

Product development cycles validate the design continuously, so small errors can be found and easily fixed at minimum cost to the project budget.

Make the new product using the best manufacturing practices after optimising the design for manufacturing.

Product manufacturing suppliers need to be reliable and capable both in quality and quantity. Lower quantities or delays hurt product reputation even for great products.

Market the new product through a retail network or take ownership of the product using a dedicated website.

Product marketing can make or break a product, so knowledge of trends surrounding the target users is crucial. These include how products are presented.